6.25 "The Forgotten War"
June 25th is known as 육이오 (pronounced "yook-ee-oh", or six-two-five) in South Korea. It signifies the start date of the Korean War, which is often called “The Forgotten War”. Often...
June 25th is known as 육이오 (pronounced "yook-ee-oh", or six-two-five) in South Korea. It signifies the start date of the Korean War, which is often called “The Forgotten War”. Often...
Soju is incredible. This Korean rice-wine is renowned for its ubiquity and timeless popularity in Korean culture. It's served at almost every occasion and seen as a national alcoholic beverage...
Black lives matter translates to 흑인의 생명은 소중하다. But the word that is used is actually "precious". Black lives are precious. As a brand that represents a minority culture, we...
The eight trigrams, or palgwe, are symbols that hold great importance in Korean culture. Throughout history, the eight trigrams have continuously surfaced in many works of art - most notably...
The world needs unity now more than ever. During this global pandemic, it is important for us to show compassion and care for each other. One way to care for...
Think about a dragon. What comes to mind? Huge, winged beasts that rain down fireballs from up above on a helpless village (just like The Hobbit). Or the arch nemesis...
The 1st of March doesn’t have any significance in the U.S. but in Korea, this is a very important day in history. Let’s just say that if March 1st never...
We wanted to highlight this past January 16, our first celebration of Korean Heritage Night with the LA Clippers. This year was also the very first time the LA...
One of the biggest and most important holidays of South Korea is just around the corner. This year is the centennial of Korea’s March 1st movement. If you’ve been following our...
In our Winter ‘19 collection, we featured an American favorite icon, Mickey Mouse, sporting a traditional Korean mask called tal. Tal are generally made of wood and have a human or nonhuman...
Our latest collection features Taekwondo-inspired hoodies, displaying funky illustrations that represent the essence of the sport. While Korea is home to other martial arts, such as Hapkido and Taekkyeon, we...
Have you checked the pieces from our Winter '19 collection? We love every one of them, but the most special is probably our 1909 Ahn's Flag. It's a simple bomber...
The Korean alphabet, Hangeul, is one of Korea’s most significant cultural gems. “Hangeulnal” (Korean Alphabet Day) celebrates the birth of the alphabet and falls on October 9th. It was originally...
Earlier this year, in February during the PyeongChang Olympics, we launched a special series of designs commemorating this annual sports event. At the beginning of our brand in 2013, we...
To kick off their North American tour, worldwide superstars BTS (Bangtan Boys) made headlines with their sold out Love Yourself 2018 Concert in Los Angeles, taking over Southern California for...