A History of K-pop
In recent years, the popularity of South Korean entertainment has skyrocketed, becoming a major influence of global culture. At the forefront of this movement is K-pop, with an ever-growing number...
KORELIMITED
10 Korean Films For You To Binge Watch During Quarantine
The growth in popularity of Korean culture (also known as the “Hallyu Wave”) has reached new heights in recent years - whether it be through Kpop music, Korean beauty, or...
Zodiac Sign? No—What’s Your Blood Type?
People have always looked for ways to categorize their personalities — whether it be through the notorious Myers-Briggs personality test or through zodiac signs. In Korean culture, however, the determining...
The Korean Tiger: A Hallmark of Korean Identity
The Korean tiger is a symbol that has been a constant presence throughout Korean history and folklore. It has been depicted in a multitude of ways in Korean stories and...
Celebrating Korea’s National Liberation Day
August 15th represents a very significant day in South Korea’s history. In both North and South Korea, the date commemorates V-J Day, or Victory over Japan Day; when Japan was...
The Notorious Faces On The Korean Won
The currency system in Korea has four distinct bills, each with the portrait of a famous Korean figure that made substantial contributions to Korean society. All of these figures were...
King Sejong the Great: Father of Hangul
“If the people prosper, how can the king not prosper with them? And if the people do not prosper, how may the king prosper without them?” These words were spoken...
The Meaning of the Mugunghwa, South Korea’s National Flower
South Korea’s global influence is overwhelming today. However, it was not always like this. Korea’s history is riddled with tremendous struggles and oppression until as recently as 1953. The Mugunghwa,...
Everyone and Their Mama
Just as we nonchalantly drop idioms in our daily conversations in English, we wanted to introduce a Korean idiom “속담” (pronounced sok-dahm) that served as a design element in one...
6.25 "The Forgotten War"
June 25th is known as 육이오 (pronounced "yook-ee-oh", or six-two-five) in South Korea. It signifies the start date of the Korean War, which is often called “The Forgotten War”. Often...
Jinro is Back: Paying Homage to the Iconic Soju’s ‘Newtro’ Look
Soju is incredible. This Korean rice-wine is renowned for its ubiquity and timeless popularity in Korean culture. It's served at almost every occasion and seen as a national alcoholic beverage...
#BLM | "Black Lives are Precious"
Black lives matter translates to 흑인의 생명은 소중하다. But the word that is used is actually "precious". Black lives are precious. As a brand that represents a minority culture, we...
Cultural Significance of the Eight Trigrams in Korea
The eight trigrams, or palgwe, are symbols that hold great importance in Korean culture. Throughout history, the eight trigrams have continuously surfaced in many works of art - most notably...
Masks On: Let’s Live Together (같이살자)
The world needs unity now more than ever. During this global pandemic, it is important for us to show compassion and care for each other. One way to care for...
You Didn’t Know This About the Korean Dragon
Think about a dragon. What comes to mind? Huge, winged beasts that rain down fireballs from up above on a helpless village (just like The Hobbit). Or the arch nemesis...
