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This year we had the opportunity to go to KCON NY for the third year in a row. We had so much fun and hope those who went also had a great time. Here's a little recap of our trip:

This year was exciting because we collaborated with Sori Na from 1 Million Dance Studio. For those of you who don't know her, she is one of the dancers/instructors for 1 Million Dance Studio known for her charismatic, swaggy hip-hop choreography. We squeezed in a photoshoot with her in NYC with photographer Mark Kim (IG @captured_by_mk). Here's a few of our favorite shots from the shoot. Check out our video down below.

At KCON, we released our limited edition FRYDAY hat collaboration with Sori Na and sold out within a day. Those who purchased a hat were granted VIP access to our meet and greet session with Sori Na. 


The following day, we had a meet and greet with 1 Million Dance Studio's chief choreographer Lia Kim. It was another amazing turnout and our summer colorways Salja (Let's Live) collab hats were selling out fast.


Thank you to everyone who came by our booth. Hope to see you again next year. Be sure to tag us in your pictures! 


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