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OUR DESIGNS

(13) 1800 Standard Flag of the King of Joseon Dynasty
Product: GACHI x KORE bomber jacket
This 1800 Standard Flag of the King of Joseon Dynasty is recorded to be one of Korea’s first official flags. This flag, also known as 어기 (pronounced “eo-gi” in Korean), contains the eight taegeuk trigrams surrounding the center (yinyang). Each of the trigrams, represents an element of the world. Starting from the top and moving clockwise, the trigrams are water, thunder, mountain, river, fire, earth, wind, and heaven.  
 
 
(12) Corea 1900 - back
 
The back of our Corea 1900 tee shows the Korean flag with the top left trigram being the handprint of the significant independence activist, An Jung Geun. This flag became symbolic of Korea’s independence movement from Japanese ruling. An, along with his comrades, severed the last joint of their ring finger as their pledge to assassinate Japanese Prime Minister Ito Hirobumi in aims to restore the independence and peace of Korea.  He was awarded the most prestigious civil decoration in the Republic of Korea in 1962 by the South Korean government for his efforts in Korean independence.
 
 
(11) KRLTD 13 - back
   
KRLTD 13 (back) contains a jersey-inspired look. The design extends beyond simple numbers and letters. An old black and white image of three girls playing the traditional South Korean outdoor game of 널뛰기 (pronounced “neol-ttwi-gi”), an activity where each player jumps while see-sawing, instead of sitting. Neolttwigi was commonly played during traditional holidays, like Chuseok (Korean Thanksgiving).
 
 
(10) LA to Seoul
 
This design brings the elements of LA and Seoul in a smooth and binding way. The stars represent the logo of the 1984 Olympics that were held in Los Angeles, while the swirl represent the logo of the 1988 Olympics that were held in Seoul. While LA’s 1984 Olympics is regarded as one of the most successful games ever, the Olympics being held in Seoul presented an opportunity to bring international attention to South Korea, making it the second Asian nation to host the Olympics after Japan. This symbolized a new legitimacy of Korea to the world.
 
 
(9) 2-2 Dad Hat
  
Dooly, a ceratosaurus, is a baby dinosaur that was kidnapped by aliens and experimented on to be given magical powers. About 100 million years later after the ice age, he wound up in Seoul and was found by a young girl, Younghee, who took him home to live with her and her family. Dooly’s significance to children and everyone else alike marks him as one of the most notable and successful characters of South Korean animation.
 
 
(8) 1882 Dad Hat
 
KORELIMITED's 1882 design represents the flag of the Korean Empire based on the US Navy's 'Flags of the Maritime Nations' (published on July 1882). This was the first flag design ever created and introduced in Korea. After the government realized that many other countries had their own flag, they decided to create their own to distinguish themselves from others. The flag displayed the trigrams in the reversed order until they were officially established by the South Korean government in 1948.
 
 
(7) Rose of Sharon Hat
 
The Rose of Sharon, also known as “mu goong hwa,” is the national flower of Korea. The Korean name of the flower is a combination of “mu goong” meaning “immortal” or “everlasting,” and “hwa” meaning “flower.” The five petals symbolize Korea and their unwavering spirit, and appear in numerous emblems.  As a sign of their strong dreams of independence from Japanese colonialism, mugunghwa was planted nationwide.
 
 
(6) Lucky 777
 
Our Lucky 777 design contains an original Korean camo pattern dyed with variations of red. This camo pattern was printed on high school drill uniforms called 교련복 (pronounced gyo ryun bok). During the ‘70s and ‘80s, male high school students had weekly drill practices in their gyoryunboks and trained with plastic guns to perform martial arts in preparations for unexpected wars.
 
 
(5) Dokkaebi
  
Product: Dokkaebi (glow in the dark) Flip Shirt
Dokkaebi is a mythical monster similar to a demon or ogre in appearance, but generally harmless and rather mischievous. They like to play pranks on humans and do ssireum (or wrestle) with wayward travelers to let them pass. They also carry magical clubs, called bangmangi,” with which they can summon items that they desire. These items are, of course, stolen since they can only conjure things that already exist. Dokkaebi is such a significant figure in Korean folktale that a variation of it, Red Devil, came to be the cheer group for South Korea’s national soccer team.
 
 
(4) Smoking Tiger
Product: Smoking Tiger tee (black)
The Smoking Tiger t-shirt is inspired by the old Korean expression "...when tigers used to smoke." This phrase originated from the 17th century, an era when tobacco was mistaken as a medicinal product, and all people regardless of gender, status, and age smoked tobacco. Gradually, smoking became privileged activity granted only to the elders, males, and aristocrats of society. So the phrase "when tigers used to smoke" refers not only to the period when there were no smoking limitations, but also to a nostalgic time when people of all status, age, and gender were able to peacefully share commonalities without discrimination.
 
 
(3) Korean Warrior, Admiral Yi
 
Product: KOREAN WARRIOR Admiral Yi Sun Shin (WHITE)
This design is dedicated to Admiral Yi Sun Shin (이순신). Admiral Yi was one of history’s most renowned naval commander. Born into an aristocratic family, Yi indulged in various forms of military arts, an act uncommon for the elite. Despite military occupation being seen as inferior during the Joseon dynasty, Yi passed his military examinations with exceptional scoring and was eventually assigned as naval commander. Although Yi had no prior experience or background in naval commanding, he successfully won numerous battles with his strategic plannings and innovative tactics. One of his most significant quotes (printed on our design) is “Those who fight to live will die, those who fight to die will live.”
 
 
(2) Hodori
 
Product: OG Hodori tee
This animated tiger became the mascot for the 1988 Olympics to represent the Korean people. The tiger, Korea’s national animal, is seen as a strong yet silent character. In folklore and myths, the tiger was depicted as a guardian that would fight off evil and bring good fortune to the people. The name “Hodori” was formed by putting together ‘ho’ from the Korean word for tiger ‘호랑이’ (pronounced ho-rang-ee) and ‘dori’ (돌이), meaning boys in Korean.
 
 
(1) Gunz
 
Product: Gunz tee (white)
Designed by Phillip Yu, “Gunz” is a symbolic design representing North and South Korea. The shape of North Korea is formed with a combination of guns and weaponry, which represent the military and political corruption that exists. They also represent the ongoing use of violence as threat by the North Korean government to contain its citizens and the rest of the world. The color red represents communism that continues to prevail in the country. South Korea is represented by the great white tiger accompanied with the Rose of Sharon (“mu goong hwa” in Korean), South Korea’s national flower. For many years, the tiger has been depicted as a guardian figure in Korean culture and folk tale. The tiger, quiet but strong, is known to fight off evil spirits and bring goodness to the people.